I'm interested in opinions on which carriers are going to gain customers and
which will lose customers when portability goes into effect. For me, I'm
gonna switch from ATTWS to T-Mobile.


--
To reply by email send to
gweischadle (@) sattel.com

In article <jpdsb.7530$nz.6746@newsread2.news.pas.earthlink.n et>,
"George Weischadle" <look@signature_to.reply> wrote:

> I'm interested in opinions on which carriers are going to gain customers and
> which will lose customers when portability goes into effect. For me, I'm
> gonna switch from ATTWS to T-Mobile.


The betting is the companies with best coverage and customer service and
lowest churn currently will be winners:
i.e. Verizon & Nextel


Losers could be SprintPCS, TMobile, Alltell, other local companies



could win or lose

Cinglular, AT&T

=============

This is based on what I've read in business news the last 2 months.

Could be totally wrong, or spot-on or anything in between.

i agree verizon and nextel will be the biggest winners, my store will
personally benefit off sprint, att and us cellular customers

George,
An author I respect, Scott Moritz, a Tech writer at theStreet.com proposes
the two biggest winners will be Verizon and T-Mobile. (link to the site no
longer works) Verizon, because they are PERCEIVED as having the Best
coverage, and T-Mobile because they are PERCEIVED as having the best-priced
service (as in 'cheapest').

I capitalize 'perceived' because it doesn't matter what the facts are, the
American consumer will decide based on what they perceive to be reality, not
reality itself. Unfortunately, these perceptions are based on what
marketing has accomplished. How do people perceive each carrier based on
their recent marketing?
Verizon: "Can you hear me now" =Coverage everywhere.
Sprint PCS; "Clear alternative to cellular" =Doesn't have static
Nextel: "It's how work gets done." =Work phone
T-Mobile: "Get More" =More minutes for your money
AT&T: "mMode" =Fancy features
Cingular: "What do you have to say" =Audible connections


-Bill Radio
Western U.S. Wireless Reviews at:
http://www.MountainWireless.com

"George Weischadle" <look@signature_to.reply> wrote in message
news:jpdsb.7530$nz.6746@newsread2.news.pas.earthli nk.net...
> I'm interested in opinions on which carriers are going to gain customers
and
> which will lose customers when portability goes into effect. For me, I'm
> gonna switch from ATTWS to T-Mobile.

Bill Radio wrote:

> George,
> An author I respect, Scott Moritz, a Tech writer at theStreet.com proposes
> the two biggest winners will be Verizon and T-Mobile. (link to the site no
> longer works) Verizon, because they are PERCEIVED as having the Best
> coverage, and T-Mobile because they are PERCEIVED as having the best-priced
> service (as in 'cheapest').
>
> I capitalize 'perceived' because it doesn't matter what the facts are, the
> American consumer will decide based on what they perceive to be reality, not
> reality itself. Unfortunately, these perceptions are based on what
> marketing has accomplished. How do people perceive each carrier based on
> their recent marketing?
> Verizon: "Can you hear me now" =Coverage everywhere.
> Sprint PCS; "Clear alternative to cellular" =Doesn't have static
> Nextel: "It's how work gets done." =Work phone
> T-Mobile: "Get More" =More minutes for your money
> AT&T: "mMode" =Fancy features
> Cingular: "What do you have to say" =Audible connections
It is so sad that you 100% correct
But i think AT&T locally is the service doing the most advertise to
customer looking to take there numbers to another provider. They are the
only service i have seen advertise about taking number thats only in new
york after DEC 1. Whoever comes up with the best ad about changing
service will be a winner


--
Must fight it must , i must fight my A.D.D , what was i talking about
oh never mind oooo what that over there

"Bill Radio" <Bill@MountainWirelessNOSPAM.com> wrote in message news:<vr6bqff7d1dc28@corp.supernews.com>...

> Verizon: "Can you hear me now" =Coverage everywhere.
> Sprint PCS; "Clear alternative to cellular" =Doesn't have static
> Nextel: "It's how work gets done." =Work phone
> T-Mobile: "Get More" =More minutes for your money
> AT&T: "mMode" =Fancy features
> Cingular: "What do you have to say" =Audible connections

....Qwest: "We're still in the wireless business. Really."

"Bill Radio" <Bill@MountainWirelessNOSPAM.com> wrote in message news:<vr6bqff7d1dc28@corp.supernews.com>...

> Cingular: "What do you have to say" =Audible connections

Gosh, I haven't heard that one in ages. Do they even run Cingular ads
in CO? If not, how would you know? Cingular's slogan has been
"Cingular fits you best." here in TX for a while now, promoting mostly
their 7 pm nights and weekends, the $10/line FamilyTalk, and some of
the new GSM features.

Todd Allcock wrote:
> "Bill Radio" <Bill@MountainWirelessNOSPAM.com> wrote in message news:<vr6bqff7d1dc28@corp.supernews.com>...
>
>
>>Verizon: "Can you hear me now" =Coverage everywhere.
>>Sprint PCS; "Clear alternative to cellular" =Doesn't have static
>>Nextel: "It's how work gets done." =Work phone
>>T-Mobile: "Get More" =More minutes for your money
>>AT&T: "mMode" =Fancy features
>>Cingular: "What do you have to say" =Audible connections
>
>
> ...Qwest: "We're still in the wireless business. Really."

Qwest. Monopoly. Terrible. Now I remember why I don't have a landline.

AD

X,
I thought long a hard about these marketing phrases. I had to think what
message was most heavily promoted. Before the current Cingular campaign,
the phrase that stuck was "Rollover". What does that say? But it was
actually too short-lived to "sink in". Their current campaign is too new.
That's part of their problem, changing their image every few months. As
stupid as it seems, Sprint hanging on to "Free & Clear" (or "The Clear
Alternative to Cellular") long after its applicability, has had the effect
that people remember it and associate it with Sprint PCS.

We see many Cingular ads on nationally-broadcast programs, especially
sports. Yes, we are at least 500 miles from Cingular coverage (Amarillo?).
But I will give all due respect for the nation's 2nd larger carrier, even
though they don't exist anywhere near here.

But in marketing, perception is reality. What, honestly, is your image of
Cingular?

-Bill

"XFF" <xff@austin.rr.com> wrote in message
news:298d9cbf.0311131034.2bd31894@posting.google.c om...
> "Bill Radio" <Bill@MountainWirelessNOSPAM.com> wrote in message
news:<vr6bqff7d1dc28@corp.supernews.com>...
>
> > Cingular: "What do you have to say" =Audible connections
>
> Gosh, I haven't heard that one in ages. Do they even run Cingular ads
> in CO? If not, how would you know? Cingular's slogan has been
> "Cingular fits you best." here in TX for a while now, promoting mostly
> their 7 pm nights and weekends, the $10/line FamilyTalk, and some of
> the new GSM features.

"Bill Radio" <Bill@MountainWirelessNOSPAM.com> wrote in message news:<vr8tqfpgt8430@corp.supernews.com>...

> X,
> I thought long a hard about these marketing phrases. I had to think what
> message was most heavily promoted. Before the current Cingular campaign,
> the phrase that stuck was "Rollover". What does that say? But it was
> actually too short-lived to "sink in". Their current campaign is too new.
> That's part of their problem, changing their image every few months. As
> stupid as it seems, Sprint hanging on to "Free & Clear" (or "The Clear
> Alternative to Cellular") long after its applicability, has had the effect
> that people remember it and associate it with Sprint PCS.

Ooops, I forgot about Rollover. That's probably the #1 feature
Cingular's promoting right now, ahead of 7 pm nights & weekends, $10
FamilyTalk, and GSM.

> We see many Cingular ads on nationally-broadcast programs, especially
> sports. Yes, we are at least 500 miles from Cingular coverage (Amarillo?).

Indeed, Amarillo, TX would be the closest native Cingular market (358
miles) from Denver, CO. Number two closest market would be Wichita
Falls, KS (435 miles). If you get with Larry he might be able to
suggest a 50 ft beam antenna that let's you pull in the Amarillo
system :-)

> But in marketing, perception is reality. What, honestly, is your image of
> Cingular?

Well, speaking purely from personal experience I like Cingular a lot.
They're the coverage king in central, east, and south Texas and on the
Preferred Nation plan they give us Western Wireless and Centennial
Wireless for free to fill in the gaps
(http://people.ku.edu/~cinema/wireless/southwest.html). On the local
plans you can also get Concho Cellular, Dobson Cellular, and ATTWS for
free, so you're truly 100% covered across the entire state. From a
local coverage point of view you just can't beat Cingular around here.

Aside from coverage (which to me is the most important aspect of
choosing a wireless carrier), Cingular has great plans, especially
with Rollover and 7 pm nights and weekends. Furthermore, they allowed
me to activate my own handset, and since I didn't take a promotional
handset they allowed me to sign up without contract. So I really
don't have anything bad to to say about Cingular, again from my
personal point of view. I realize the the west coast with Cingular's
GSM PCS system is a whole different story. I'd be hard pressed to
recommend Cingular out there.

Granted, the new GSM plans are much less attractive to me due to
reduced roaming (and therefore overall) coverage. The GAIT plans give
you fantastic coverage, but a lousy choice of handsets. If only there
was at least a GSM/AMPS handset! Oh well... Until the country is
100% digital and there are GSM/CDMA dual-mode handsets available I
won't be giving up on AMPS quite yet.